Simon Young 杨瑾鸿
Cultural Advisor, China
With 1.4 billion potential customers,
China is the mountain of
Scaling that mountain is also an
opportunity to improve ourselves.
"It is not the mountain we conquer,
but ourselves" Sir Edmund Hillary
Old brands used to yell at customers
from behind the safe cover of advertising.
New brands hired influencers to persuade
on their behalf. That world is falling apart,
as consumers question which voices
they can trust to be authentic.
They can trust your voice
- if you share it.
The battle for China's hearts and minds
is not won by the loudest voice.
Your competitors already spend
more than your entire budget
on advertising volume...
...and they're willing
to lose money!
Don't try to be loud.
Authenticity breaks through
inauthentic content clutter.
Make a real connection
with your audience.
You've worked hard to create your voice,
and give your customers a good experience.
You have all the tools at your fingertips,
all you need is the method and
the mindset to make them
work for you.
The age of the brand
You have what it takes to
become the leading voice
of your brand...
...in order to...
curate interest and desire
create a call to scalable action.
Simon Young 杨瑾鸿
It takes one
to coach one.
In 2011, Simon Young was one of the early Western pioneers and innovators for China digital. Since then, Simon has been chosen by global marketing agencies and governments to become a leading voice of influence to Chinese communities. This led Simon to become the voice of influence that inspired Chinese New Zealand citizens to trust the democratic voting system, and also the biosecurity system in New Zealand. Simon has also been the face and voice of New Zealand Rugby - All Blacks since 2013, and worked with numerous New Zealand, Australian and American brands, including Hollywood Creative Academy, Young Artist Academy Awards (USA).
Now it's your turn.
Over several sessions (with time for practice),
the four-hour Real Influence workshop
equips you with the complete toolkit
- with mindset and mobile apps -
that you need to become...
...your own brand