Source: WARC via Denis Green on LinkedIn
An overview of mobile activity in China between 2019 and 2020.
ByteDance now reaches two-thirds (67.2%) of Chinese mobile internet users while Kuaishou has seen its reach grow by a quarter, according to data from QuestMobile and China Internet Watch.
The BAT (Baidu, Alibaba, Tencent) group continues to dominate the mobile landscape. Tencent leads with a 96.3% share of mobile internet users, while Alibaba Group's reach has grown 2.4 percentage points to 95.3%.
NB: Bytedance is the company behind Douyin and Tiktok, while Kuaishou has its own Tiktok-style short video platform.