Big announcement today between Chinese state broadcaster CCTV and telecom company China Mobile.
The upcoming Tokyo Olympics, Qatar FIFA World Cup, EURO 2020, and Beijing Winter Olympics will all be broadcast on China Mobile's broadcast platform, Migu.
Alongside these tournaments, deal also includes rights to TV shows, entertainment content etc.
Unconfirmed price being reported at RMB 6B (around $US 900M) for a 2-year deal.
Government-owned corporations always get the showpiece events in China.