From Red Circle Network Managing Director, Glyn MacLean:
Chinese culture puts the family name first, because family comes first.
This is especially important to know, because Chinese business people want to build a relationship with YOU as a PERSON, well before they do business with you.
Why does this matter to us in the West?
Because the Holy Grail of business is LIFETIME VALUE.
We are seeking to reduce business partnership churn, finding, keeping and growing business and channel partnerships for their lifetime yield of value.
This economical approach also involves understanding that there is a high rate of change in China, and if we become open to understanding that fluidity of progress, then we can also achieve a fluidity among our contracts and agreements that adapts with rate of change to the opportunities as they pivot.
This distills down to trust, which is built on working with people who share our values. Nothing says who you are in China, more than your family name.
Choosing a name which reflects your core values and expresses your heritage, your future and how you want to be perceived makes you as a person bankable and attractive to a lifetime value partnership.
-Glyn MacLean
Want a Chinese name that reflects your true worth? Click here.
Want more content like this? Sign up for the RCN China Business Community.
Photo by PxHere